Numbers, numbers. It is all a game…or is it?
Is it all in the numbers?
Being an online business owner, numbers are king, or is it queen? All I have heard for years is numbers. I want numbers, numbers, numbers and more numbers. Well, the old cliché is “it’s all a numbers game,” and “the more people you are in front of”…wait! Hold on here. In front of? I am talking about an online, Internet business. Global. Social media. Those things. You know, the busy party of Facebook, Twitter, Snapchat and more. Numbers!
Do you know it is easy to build numbers on these platforms?
You can buy numbers, buy ads, and go search out people and request/follow or whatever. Easy peasy, right? Well, it all depends on what you want from this. One more time, IT ALL DEPENDS ON WHAT YOU WANT FROM ALL OF THIS!
I am guilty…I just wanted to build a presence on Facebook, seven years ago and I did. I hit the 5k follower mark. Here is what I didn’t have, a plan. I just wanted numbers, and that is what I received.
But what about influence?
Do all these numbers really buy influence and…leadership? As a leader and business owner isn’t the bottom line about influence? Personally working with people, yes?
Let’s back up a moment. If you are an entrepreneur that is offering a free opt-in, then an upsell to a low price program, then a medium price group, then possibly individual coaching and other services and or products, then I guess numbers is the name of the game. In my opinion, this is a very saturated, busy environment to be in and seems to be the traditional way of building as well. Absolutely nothing wrong with this at all. This environment takes a lot of work to be seen and heard and to influence potential clients.
If you host events, yes it is important to have those numbers. However, here is the priceless question:
Drum roll, please….
What happens if you have 50 solid people in your circle that you influence every single time? Wow, they paid, they buy, and they recommend you to their circle of people. Nice way to grow and influence, isn’t it? Things can be very intimate.
Now I do understand the folks who want a wide and very large circle of influence, GO! Rock on! However, here is what I am saying, begin with a vision, purpose, and why! PLAN! Breathe! It will grow in divine and organic time. Yes, there is work to do, but connect and be consistent and they will come.
If you cannot wait for this process to evolve, then go the short route, just start sending invites and follows galore and you will be in thousands before you know it, with very little engagement and very little connection!
Me personally, it’s all about the relationships! I thirst for connections and collaborations, especially from women. We do not have enough of this, and quite frankly, it is time we take our talk and start to walk.
Peace,
Kim
I’m often torn between being a numbers chaser and getting those quality followers. It’s a balancing act. Having a gazillion followers doesn’t necessarily mean great connections. I have to agree with you as I paraphrase; quality over quantity. 😉
I am too and yes it is a balancing act, however, I am craving quality!
Yes this!! In my experience engagement is key…but I think there is a number you need to get to to show influence to pr companies. But I think all that is is 5k to 10k. Do-able? I think so.
Yep it is a balance and we do need engagement!
Having large numbers that are not engaged, not your ideal client or are just “there” serves no one. We need to connect to the right people. Having a lot of followers is awesome if they are engaged. Having an intimate group. of fully engaged people is also awesome.
Yes, Elise! We need organic numbers with engagement and ideal clients!
numbers are numbers. i agree that connections are key and the content you put out there are more important then getting scores of people to quickly scan and never return.
Right there with you Alyx!
We’ve become a data consumed population. Particularly those who are building business. I agree that quality over quantity is better for success.
Yes, we have and I love the quality!
I totally agree! I’m so sick of seeing people on Instagram that have clearly bought their followers but have low engagement…. thankfully brands have switched onto this now! And I totally agree it’s such an over-saturated market now, all these different online courses.
I am so glad brands are catching on!
Numbers help a bit, but I agree, it’s all about building relationships and a loyal following. It’s no use having a gazillion followers if none of them are interested in what you’re actually doing.
Yes and I am current proof of this. I built numbers for my internet radio station and it worked, now that I am blogging it is a totally different field!
I see A LOT of bloggers talking about numbers. Page views, unique views, social following etc. I always ask myself, are these people engaged though? I have 5,000 super fans who read EVERYTHING I write and follow my advice to the letter. I would MUCH rather have those than 100,000 people clicking and and clicking out every month to never return. Build organically, and never compare your beginning to someone else’s middle or end. Be happy with what you have and work hard to keep building on your success.
It’s all about quality, not quantity! I love relationships!